Did you ever notice that there are differences between the packaging materials that you come across everyday? Each material plays a distinct purpose in providing your business and products with a competitive advantage, whether that advantage is primarily protection, marketing, or something different (some part of branding). When you ask the Luxury Boxes manufacturers in India, they will tell you how different products demand for different packaging and that there are three separate categories of types of materials, which are generally referred to as the three levels of packaging. The experts of folding carton manufacturers and other packaging professionals have classified them into these segments so as to identify and organise the large range of packaging supplies accessible. The layout of these levels is quite straightforward, with primary packaging, secondary packaging, and tertiary packaging being the three divisions.
Primary packaging
The materials that come into direct physical touch with your product are referred to as primary packaging. The retail or consumer packaging of an item is typically referred to as this level of packing. Primary packaging performs two critical functions. The first step is to ensure that your product is adequately protected, whether that means using barrier protection to keep moisture out or cushioning against impact. The other way how primary packaging helps is by providing details about the product’s functions and features to the buyer. This second function frequently helps us to categorise product labels as principal packaging, such as the nutrition facts label found on many food packages.
You can look at many other types of primary packaging, but two of the most frequent are beverage cans and pharmaceutical blister packs. Because they are the direct materials containing the product, both of these packaging items are considered primary packaging.
Secondary Packaging
Secondary packaging, as the name implies, is the second of three levels of packaging. The second layer of protection for your items is provided by these packaging supplies. They can be used to unite a number of primary packages together or to combine a large number of elements into a single entity. Secondary packaging provides a variety of roles, including bundling, unitizing, and protecting, but these aren’t the only ones. Secondary packaging, in addition to serving as a means of keeping products together, can also serve as a marketing strategy. This level, like primary packaging, is more than likely to be seen by your clients or end users, which means it must be visually appealing in order to attract their attention or provide an excellent first impression. The cartons used to hold 12-packs of fizzy drinks, as well as huge poly bags, are examples of secondary packaging.
Tertiary packaging
Because it is not frequently visible by the end user, tertiary packaging differs from both primary and secondary packaging. Although some organisations choose to utilise limited marketing at this level, there is no need for visual appeal with tertiary packaging because its major objective is to provide protection during transportation and storage. Tertiary packing is also a practical way to transport inventory swiftly and with ease. Tertiary packaging can range from a large box that holds several smaller containers to a whole pallet arrangement with corner board and stretch wrap that keeps multiple products bundled together. This level of packaging should be tailored to pack things as tightly as possible and provide all of the protection they’ll require throughout transportation. Because shipping and storage environments can be severe, tertiary packing is used to add extra protection to ensure that products arrive in good condition.
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